Simon Sinek’s Golden Circle: My first infographic

So, I’ve just completed my first ever infographic, based on Simon Sinek’s golden circle theory from his book, Start With Why. I draw this diagram on the board the first day of class each month to help us visualize Sinek’s concepts (from his excellent TEDxPugetSound talk), and I thought, why not just create a visualization of this that students can reference on their own. I haven’t included all of the concepts Sinek covers in his talk, but the focus of this visualization is the concept of the golden circle model for idea creation. This is working draft #1, but I need some constructive feedback. What do you think? What would you tweak in this example? I welcome all constructive criticism. Please note, I do not intend on displaying this in a set of slides.

Click on the image for a larger version of the file.