Each first day of class, I share Simon Sinek’s TEDxPugetSound talk with students as a starting point for a discussion of what it actually takes to persuade, convince, or resonate with an audience.
In his talk and his book Start With Why, Sinek proposes that great leaders–Martin Luther King, Steve Jobs, the Wright Brothers–all communicate with a purpose, they communicate (think and act) from the inside out. Most of us, Sinek believes, communicate from the outside in. It is a clear sense of why–a mission, a purpose, a calling, a big idea–that allows great leaders to gain followers, to inspire others to take on their ideas and act on them. In preparation for my first day of class in two weeks, I’ve prepared a brief introduction to Sinek’s The Golden Circle.
Do you Start with Why? What is the Why that drives your decisions?