After seeing this beautiful video by Michael Rigley’s Network via an Ethos 3 Motion Design analysis, I was both fascinated and terrified.
Rigley’s approach to explaining data networks, a topic that most of us (including me) would find much too abstract and puzzling if presented in report-form, is beautifully illustrated and animated–it’s also understandable and impacting. Rigley doesn’t just lay out a series of facts, he interweaves them with a visual representation. It’s the approach to presenting this information that makes it that much more impacting. The information comes to life in a way the audience can understand; one cannot ignore the ramifications of our networked world. I found myself surprised and shocked at what I didn’t know about my digital footprint, and of course wanted to know more.
I ran across this infographic created by Abine, an online privacy company, from Daily Infographic, and it only confirms what Rigley explains in Network.
Through our activities, our private information and habits, from shopping and liking someone’s status to making travel plans, are being mined and sold to advertising and tracking companies. This may seem innocuous when a site raises a price because an individual looks up a certain item, but when it can cost a person his or her job of affects his or her credit, the need to stand up for privacy becomes greater. Today’s examples amplify their important messages through design, so what design lessons can we draw from today’s examples?
Lessons from Today’s Examples
- Use simple shapes and icons to convey complex ideas.
- Organize information so it sequentially builds towards a solution.
- Infographics in print do not necessarily follow the glance media rule; they are meant to be absorbed over time.
- Video motion display should have a cohesive theme that helps further clarify the complex concept being animated.