Visual Thinking, an undeniable reality

After much deliberation and anxiety about overloading Slideshare.net with yet another presentation about presentation design, I’ve debuted by deck for March, Simple Design:

My decision to share this deck with others was difficult. I yearn for new conversations in the field of presentation design and visual communication and I want to be a part of these new conversations. However, I want to share something that is a stronger example of design with users than my previous deck on design, Tweak Your Slides.

The subject of visual thinking and cinematic visual aids is inevitable as we move further and further towards a society that yearns to connect with experience/brand/individual beyond the textual. In class, we devote a significant amount of time to designing a visual story, but more than this, we consider how inherent visuals have become in the conveying of our ideas and brands. Outside of class, I spend my time defending the post-clip art, post-1987 PowerPoint approach to presentation design against what I can only classify as a lizard brain-driven anxiety that comes with doing something different or non-traditional. Many of my colleagues accept how I approach teaching and see that it works, but cannot believe it could work outside of the vacuum of “fluffy” subjects like public speaking (this is of course not true in any respect). Alex Rister discussed this resistance on her blog, and lists this as one reason why this approach “won’t work” we often hear. But, then there are times when the visual thinking bug takes hold. One of our colleagues created a dynamic and immersive GoTo training complete with zombies and sound effects, and this month, super student Chris Martignago completed his month’s work of homework using visual thinking:

chris.001

Assigning reading homework is the bane of my existence--Resonate is an awesome book, but forcing students to read it means some of its impact is lost in the miasma of routine and compulsory action. Chris's solution, which was to make the outline something immersive and kinesthetic is brilliant!

Assigning reading homework is the bane of my existence–Resonate is an awesome book, but forcing students to read it means some of its impact is lost in the miasma of routine and compulsory action. Chris’s solution, which was to make the outline something immersive and kinesthetic, is brilliant!

In the past few weeks, several new decks focused on the topic of visual thinking have debuted on Slideshare. The first I’ll share with you today is Duarte Design’s #IllustraTED, which is a project developed by Duarte Design that gathers amazing illustrators and artists together to visualize and draw out some of this year’s talks:

(My favorite of course is Andrew McAfee’s talk on scifi and jobs.)

I also want to share with you two decks on visual storytelling and marketing that really give us a glimpse into where visual communication can take us in the future.  The first, created by Column Five Media, “Visual Content Marketing: Capture and Engage your Audience,” is an impeccably organized presentation that blends the essential ingredients–text, color, shape, layout, line, texture, and image–to communicate a core idea–we consume, communicate through, and are engaged by visuals, but succeeding with this in mind is not just about slapping a picture on a site and calling it a day.

The second deck, “Instabrand: The Rise of Visual Storytelling in a Content Marketing World,” an e-book by Christian Adams, isolates the same six communication media as the previous deck (photos, infographics, memes, videos, comics, visual note-taking), but focuses less on the how and more on the why this has happened and what the future will hold. This deck works less as a stand alone than Column Five’s, but I found the exposure to future forms of visual marketing/visual communication to be very enlightening.

What do you think? Do we still have room to grow this conversation? Have we said all there is to say about visual communication? If so, why is there still so much resistance?

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4 thoughts on “Visual Thinking, an undeniable reality

  1. […] Visual Thinking, an undeniable reality (tweakyourslides.wordpress.com) […]

  2. Loved your Simple Design deck– beautifully constructed. My favorite slide was “Empty Space Enhances & Amplifies Your Message.” Judging from the amount of clutter one encounters, that’s a truism that most people continue to ignore. Great job! : )

    • Mark, I wonder why we often feel that more will somehow equal “complex” and “richly detailed” to our audiences, when in reality it often conveys “complicated” and “overly detailed”. Simplicity and the removal of those “darlings” Nancy Duarte says we hold so dear is the toughest design-based concept, but maybe that’s why it’s so important.

  3. […] Visual Thinking, an undeniable reality (tweakyourslides.wordpress.com) […]

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