Tag Archives: LinkedIn

Story differentiates your body of work

In today’s world of work, which is characterized by abundance, instability, and ingenuity, professionals have to find ways to differentiate themselves from the many others out there who possess the same or similar skills. How does one rise to the top of a mountain of great communicators, strong work ethics, and innovative, effective, responsible workers (these words all come from LinkedIn’s top ten most overused buzzwords of 2013)?

In oder to differentiate yourself and maximize your competitive advantage, you have to tell your story. Pamela Slim, author of Body of Work: Finding the thread that ties your story together, uses story herself to illustrate the resonance an engaging story can have. She tells the story of her father and John Legend among others, and shares her advice via stories of her own experiences as a career coach.  What story does is place your body of work:”…everything you create, contribute, affect, and impact. For individuals, it is the personal legacy you leave at the end of your life, including all the tangible and intangible things you have created” (Source) into a unique context.

Slim’s book is a great starting point for discovering how to tell your story, but you can also draw much inspiration from the remarkable examples of professional stories on Slideshare.net. One such story is Matt Henshaw’s “How to Rock the Perfect LinkedIn Profile”:

Henshaw’s deck is of course a beautiful example of clean, minimalist design. It’s also one of the best examples of a professional story I’ve seen since David Crandall’s “Anti-Resume Manifesto.” Henshaw tells the story of being “this close” to achieving his dream–being a professional musician–losing a major record contract, redefining himself as a college graduate and computer science sustainability research assistant (phew!), finding his way back to his passion, and articulating a successful plan to pursue this passion as career.

It’s so difficult to tell our own stories at times, especially through a visual medium. Finding the right way to begin a story that for us has very fuzzy beginnings can stop most of us from sharing that story with others (no one tells you to think about how working at a local grocery store is the start of you becoming a teacher 20 years later). Matt’s deck is both inspirational and useful. It shows us that a story can compel viewers, contextualize “failure”, and that careful attention to every version of your story on the web can make a difference. If you want to maximize your competitive advantage, create a body of work and then tell your story.

 

 

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Slideshare of the Day: Advice for Graduates

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Reid Hoffman, co-founder of LinkedIn has written one of my new favorite books and produced two decks that have absolutely inspired me as we move into the second half of the new year. The Start Up of You explains how an entrepreneurial spirit and approach can help all professionals (even us teachers) grow and develop.

His second deck, “The Three Secrets of Highly Successful Graduates”, is a must share (and view) from teachers to students. It’s also inspired me to add a few bits of Hoffman insight to my latest deck, “Tweak Your Resume”. Check out the deck below:

Tweak Your Resume Preview

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I felt Hoffman’s discussion of what competitive advantage means fit right in with why a visual resume is so useful.

What are your assets, aspirations, and how do those fit in with what your industry wants and needs?

What are your assets, aspirations, and how do those fit in with what your industry wants and needs?

Finally, here is draft two of my unemployment slide. What do you think, Margaret?

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Tweak Your Slides Debut: What I Carry

noun_project_3359.015 Slideshare.net has recently launched a content sharing partnership with LinkedIn’s Influencer program, which allows LinkedIn users to gain insight from the top thought leaders in the world today (across a variety of disciplines).

click to learn more about LinkedIn's influencers.

Click to learn more about LinkedIn’s influencers.

One of the topics covered by LinkedIn is “The Things I Carry: My Everyday Tools for Success.” In conjunction with the LinkedIn series, Slideshare is running a special trend based on the same topic. They’ve called on Slideshare users to share their everyday tools for success, and I’ve taken up the call. Here are the things I carry (note: a cat is not a thing, but daily moments with my friend, Juana, makes for a happy Chiara):

So, what are your tools for success? What do you need to be a successful you?

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Tweak of the Day: LinkedIn Bootcamp

Ah, Monday, the end of vacation. Well, for a workaholic like me, it’s just another day to tweak and get ready for class tomorrow (though I think some much needed cooking and baking time is in order tonight as a sort of final farewell to the pure unadulterated joy that is holiday eating). This is what updating the overhaul of the online version of Professional Communication and Presentation was like:

But, now that that’s done and out of the way (thanks again to superteacher, Alex Rister), I can move on to today’s tweak of the day, which comes to us from Column Five Media.

LinkedIn Boot Camp

As the introduction to this awesome infographic asserts, LinkedIn is the “dark horse of social media.” I myself have a LinkedIn account, but rarely update it, in fact, it’s not even complete. However, devouring this visually delicious infographic, along with a bit of prodding from my resolutions center (one of my resolutions this year is to apply for x number of jobs and to really market myself effectively as a teacher and designer), has made me recall just how often I emphasize to my students the importance of a strong professional persona. I have gotten pretty good at building physical muscle and keeping active, I think it’s time I start working on building my LinkedIn muscle. What do you think? Is LinkedIn truly as worth the effort as this infographic claims?

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