Two months ago, a student introduced me to one of the most useful resources for developing a professional brand and persona. During a class break, the student pulled up a site called talentoday.com. I saw the student answering a series of questions, then studying a visualization and set of descriptors. All it took was a peek to realize that this could be a wonderful brainstorming and content-building exercise for developing a personal brand.
Talent Today is a free service whose goal is to help users determine their professional personalities, strengths, weaknesses, and motivators. The site is designed for current students and new grads, but the questionnaire and accompanying personality report can be enlightening to veteran professionals as well.
Many of my questionnaire’s findings aligned with how I already perceive and define myself as a professional–I feel at ease in public and love to meet new people; I find it easy to take on a leadership role and readily volunteer for new initiatives; I believe that innovation is important; I don’t handle stress very well (or as well as I’d like); and I prefer collaboration to competition.
A few of the findings challenged me to reexamine how I approach work, particularly how low on the motivations scale private/personal life was. I also appreciated the overall analysis of my talents (conscientiousness, responsibility, determination) and my areas of growth (identifying and dealing with sources of stress, remaining loyal to professional ambitions).
All in all, my report shows the areas in which I am already excelling (and can continue to grow in) and the areas that need more attention. Such self-analysis is critical for success in Pamela Slim’s “new world of work” (Source).
Take a moment to complete your Talent Today report. What were your talents? Motivators? Areas of growth?