Tag Archives: presentation

Want to Change your World? Present better!

Yesterday, I received a phone call from a current online student who works as a data analyst. She called to share her amazing news with me. After taking Professional Communication and Presentation this month and learning how to develop, design, and deliver a presentation inspired by the work of today’s presentation revolution leaders like Nancy Duarte, Garr Reynolds, TED, and the Heath brothers, she was inspired to create a cinematic presentation for her company. Her task was to inform and train others on new software being used. She’d previously shared with the class that her company was firmly in the “death by PowerPoint” abyss Andrew Dlugan describes on Six Minutes. Presentations were tedious, forgettable, pointless, and sterile. But, for this student, being aware of these revolutionary ideas made it impossible for her to create yet another boring presentation.

Instead, she created a well-structured, well-designed presentation, and she delivered that presentation in a way that was natural and engaging. The results were remarkable. One attendee commented that in 20 years with this company, it was the first time he had felt engaged during a presentation. The student has been asked to visit other offices, present the information to the rest of the company’s employees, and even conduct future webinars based on her presentation. Not only was this student’s world changed by a strong presentation, but she has begun the great work of revolutionizing a company’s communication culture. This is not something that happened by accident or because the student was inherently already a strong presenter. A world-changing moment like this takes preparation, practice, contemplation, and a true empathy for a target audience.

If your ideas matter–if your business plans, your research results, or your cause are worth spreading–then design and presentation matter. –Garr Reynolds, Presentation Zen Design

Within my own institution, I often hear students and faculty complain about yet another boring presentation, another bullet-riddled death machine, another wasted hour. It’s clear that audiences don’t respond to the standard operating procedure; however, in speaking to those presenting the information, it’s clear that they perceive what makes for a strong presentation to be a matter of opinion or preference. I often hear, “students love my slides,” or “yeah, Chiara, that’s YOUR way of doing it, but we are not you,” or “Bullets work for me; people need this information!”, or “I don’t have time to put into presenting; I’m already good at presenting.” Internally, sometimes I feel frustrated, as if I am a small voice in a giant void called the status quo. But, as an eternal optimist, my response is to try to share with them the irrefutable work of brain scientists like John Medina, the Zen philosophy of contemplation before action created by Garr Reynolds, and the multitude of case studies, examples, and stories that prove that engaging in presenting as a process truly helps propel ideas forward and is the only way to reach an audience.

Where does a strong presentation’s power come from? In part, it is the clear experiential difference an audience feels when they participate in a well-developed presentation. But, more than this, a well-designed presentation harnesses the power each and every one of us has to connect with another person, be inspired by an idea, and find ways to actualize that idea. As Nancy Duarte says, “Presentations create a catalyst for meaningful change by using human contact in a way that no other medium can” (Source). I am not talking about opinion–this perspective is designed to tap into what appeals to people, how people think, and what leads people to internalizing an idea. Creating yet another poorly prepared, cookie cutter, boring presentation squanders that power in each of us to be a catalyst for change.

Your idea becomes alive when it is adopted by another person, then another, and another, until it reaches a tipping point and eventually obtains a groundswell of support. –Nancy Duarte, Resonate

It cannot be denied–proper preparation, thorough content development, design-centered thinking, and deliberate practice are the keys to a strong presentationand a strong presentation can change the world. If you want to change your world, you must present better!

 

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Slideshare of the Day: How to Make Your Cover Pop

I am pleased to say that today, Ideate is a  Top Presentation of the Day on Slideshare.

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I’ve written about Slideshare before, and I’ve loved sharing my work with others and learning via the presentation form on the site for several years now. This year, however, I can see the site really taking off and coming into its own as the premier social networking site for presentations, infographics, and documents. What I love about Slideshare is that a great majority of its users are focused on the free and open sharing of design-driven, insightful, impacting content. Through Slideshare, users learn, they gain inspiration for their own projects, they both see and get to practice (some) good design. In addition to providing a platform for sharing visual content, Slideshare’s blog contains articles from top presentation authorities as well as links to excellent webcasts like this one on how to succeed on Slideshare.

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Today’s share is one that I studied as I was working on Ideate. It comes from designer Damon Nofar, who has released a series of quick infoproducts on design and marketing. The cover slide is one of the most important parts to creating a strong Slideshare. It’s one of the areas I focus the most attention on when developing a deck. Nofar’s advice is straightforward and applicable. He also includes a tutorial on how to create an engaging and enticing cover (it features cats, making it the best tutorial ever). Check out the deck below.

What are your favorite Slideshares? Do any of them have a cover that pops?

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Slideshare of the Day: Wild Slides by Make Great

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Roar Sweetly aka Make Great aka Charmaine is a TYS reader and fellow presentation designer and educator. She recently debuted her blog on presentation development, Make Great, by uploading her first Slideshare, “Wild Slides: 20 Tips to Improve your PowerPoint Presentations.” This simple and succinct deck provides viewers with 20 practical tips for developing, designing, and delivering slides to an audience. Charmaine excels in my biggest area of growth–keeping ideas simple and information delivery digestible. Three of my favorite tips are Content comes before slides, Don’t treat slides as a teleprompter, and Work hard on your slides. I believe the first two tips are manifestations of the third. If one works hard on one’s slides, there will be great attention to what needs to be said (and why) over decoration and the presenter will know to develop slides that serve as the enhancement of and not the container of information.

Check out Charmaine’s deck below and her blog here!

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Body of Work: Spring Projects

March marks the beginning of the creative leg of this year’s Body of Work development. I am working on creating assignments for the reboot of Professional Communication and Presentation online, designing the course calendar, and planning lessons. The launch is in April and I cannot wait!

In addition, I am working on a new deck that will debut in March. The subject of this deck is content development and is based on my content development series from 2013. Below is a preview of the deck. I am working on blending photography and iconography, and trying to find a balance between the two has been particularly rewarding. Creating consistency and unity when using two types of visual support can be a challenge, but using iconography from the Noun Project has helped me better represent ideas for which I cannot find photographs. I’ve also been creating my own icons for this project and drawing out ideas for icons I cannot find and must create.

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by  NASA Goddard Photo and Video

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by NASA Goddard Photo and Video

In choosing a color scheme, I wanted to blend the calm productivity and creativity-generating blue with some vibrancy and positivity. To achieve that, I chose both orange and yellow-toned gold as my contrast color. Gold also represents wisdom and knowledge and the sharing of these ideas with others. In choosing typefaces for the project, I’d initially used District Pro Thin by Garage Fonts alone. But, since this is the only weight of that font available for use  and it’s important for me to create some type contrast, I am balancing out the lightness and sleekness of District Pro Thin with Intro by FontFabric. I love the geometric simplicity and impact of this typeface. It looks particularly good with a small bit of text and a large image behind.

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This is the current title slide; I’d love to keep working to find something with even more visual pop

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This is my favorite slide so far. I am using it to represent that one idea that is a game changer in the creative process, the idea that can change the world.

Finally, in April, I plan on creating my first “slidedoc” using Nancy Duarte’s new infoproduct, Slidedocs. I created a course structure document to inform others of the changes PCP is undergoing. However, the document is extremely text-heavy and dense. Most readers are unsure what to look at first, which is of course not what I am going for. So, I am going to use the principles learned in Slidedocs to recreate the document in Keynote. I will then use this document to train instructors on how to teach the new PCP.

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Another Great and FREE Resource by Duarte Design

In late 2013, Nancy Duarte, fairy godmother of presentation development and design, released a free HTML 5 version of her landmark text, Resonate. I instantly fell in love with this version of her book, which took the print version to a new level of interaction and connectivity. This entirely free version of the book contains behind the scenes tidbits, interactive exercises, videos, and guides to important concepts like Duarte’s Sparkline. This week, Duarte Design released Slidedocs: Spread Ideas with Effective Visual Documents, a free guide to creating what Duarte believes to be a necessary common ground between the density of long-form reports and a live, immersive, cinematic presentation of information. What do you do when you want your audience to preview data and information before a big presentation? What about after a presentation when someone asks for your presentation? What about when you aren’t able to conduct a live presentation at all? The only answer is no longer a lengthy, text-heavy report. Instead, Duarte takes the concept of a “slideument” (coined by Garr Reynolds in Presentation Zen) and actually turns it into a positive–the beautiful blend of text, image, layout, and thorough content development, the “slidedoc.” Check out the interactive and again FREE guide to creating slidedocs below or visit duarte.com/slidedocs. This guide will come in handy as we rework the PCP course. I’ve already seen how presenting information via text-only in proposing the class to others has led to confusion instead of clarification. Thinking of the instruction sheets and other course information we provide to students as slidedocs will help us ensure students not only study their course materials carefully but are engaged and interested while doing so!

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Tweak Your Speech: 9 Great Speaker Habits from Business Insider

It always warms my heart when a former superstudent shares a link to an awesome public speaking, presenting, or design article (for instance, my favorite new typeface, Intro, comes by way of superstudent Alexandria Pham). Today’s “Tweak Your Speech” share comes from Bernardo Simoes. Jeff Haden, Business Insider, INC. contributor, and author of over 30 non-fiction books brings us his “9 Simple Things Great Speakers Always Do.” In this article, Haden shares the nine things great speakers do consistently. He draws from the expertise of entrepreneur  Boris Veldhuijzen van Zanten in developing his nine tips. Three that are particularly relevant to the PCP reboot and to the course I teach in general are “reinforce who you are,” “time it perfectly,” and feel free to repeat.

Reinforce Who You Are

One of the best parts of a TED talk is when the speaker shares a bit of his or her story. Learning more about a speaker can help build connection with an audience.

One of the best parts of a TED talk is when the speaker shares a bit of his or her story. Learning more about a speaker can help build connection with an audience.

While Nancy Duarte warns Resonate readers against starting a presentation with too much “me-ness,” (Source) she also reinforces that the audience does need to know something about you–enough to help you establish your credibility, shared values, and common ground. van Zanten reinforces this in the article when he states that you as a speaker shouldn’t “overload everyone with information, but in one or two sentences explain how your background matters and makes you the perfect person to share what you’re about to say” (Source). Focusing on establishing credibility from the beginning of a presentation is key to establishing rapport and connection with an audience.

Time it Perfectly

Your audience can only retain so much information; even if you are engaging, keep it shorter than the time given to you.

Your audience can only retain so much information; even if you are engaging, keep it shorter than the time given to you.

Every public speaking and presentation teacher focuses on and values different parts of the presentation stool (content, visual story, delivery). While most people would assume that my main focus is visual story, in reality I value content development and organization most. Students are often surprised when I deduct points for both going over time and organization when they exceed their time limits. In reality, time is an indicator of more than just a failure of execution. To me, going over time in a presentation is an indication that you don’t care enough about your message or your audience to stick to your pre-set time limits. It also says to me more focus needs to be placed on organization and rehearsal. As van Zanten says, “[y]our primary goal is to entertain, inform, and make your audience’s investment in time worthwhile. Your goal is not to use up every available minute” (Source).

Feel Free to Repeat

Repetition reinforces and motivates. It's only ineffective when used to mask a lack of preparation.

Repetition reinforces and motivates. It’s only ineffective when used to mask a lack of preparation.

Another common source of anxiety for students and presenters is the fear that they are repeating themselves and how audiences perceive repetition. But, there’s a difference between repeating something because you have no idea what to say next or because you are lost and repetition for emphasis and for a purpose. As Andrew Dlugan explains in his analysis of Martin Luther King Jr.’s “I have a dream,” repetition can be a great way to build momentum and reinforce important ideas. Would we remember that speech as readily without the repetition of that key phrase? Maybe not. van Zanten provides another use of repetition in the article. Repetition helps you cut through that internal dialogue your audience is having while you present: “In reality, people hear about 30 percent of what you say, and of that they’re constantly translating it to fit their own perspectives or agendas” (Source).

Read the rest of the article and learn the other 6 things great speakers do here.

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What makes a STAR moment shine?

Your audience should always leave your presentation with something they’ll always remember. But, what does it actually take to create a memorable STAR moment?

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In her landmark text on developing persuasive and engaging content, Resonate, Nancy Duarte devotes an entire chapter to what she calls STAR moments, those moments in a presentation when an audience truly achieves shared meaning with a presenter. According to Duarte, a STAR moment should “dramatically drive the big idea home” (Source), and it should be a “significant, sincere, and enlightening” (Source) moment that imprints the audience so much so that they spread and share the big idea long after the presentation ends. In teaching this particular presentation strategy, I’ve found that one can codify and define the types of actions that serve as STAR moments: memorable dramatizations, like Bill Gates releasing mosquitos on a TED conference audience; emotive storytelling, like Jill Bolte Taylor’s dynamic recreation of her massive brain stroke; evocative visuals, like Lisa Kristine’s hauntingly beautiful images of a few of the 28 million people enslaved throughout the world; repeatable sound bites like Martin Luther King, Jr.s “I have a dream…”; and shocking statistics, like Michael Pollan’s revelation that 28 oz of crude oil go into making each and every one of those quarter pounders with cheese sold at McDonalds every day. But, I’ve also learned that one can define a set of qualities that all of these strategies embody.

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So, these are excellent examples of types of STAR moments, but what makes a STAR moment actually memorable? What is it about what these and other great speakers do that leads to that mental hook in the audience? A former student, Elianna Bentz, led a class discussion several months ago that really helped put the qualities of a strong STAR moment into an easily digestible format. A STAR Moment should be Simple, Transferable, Audience-centered, Repeatable, and Meaningful.

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Simple

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The job of the STAR moment is often to take a very complicated problem and break it down to its simplest, most human, most transparent form. Chip and Dan Heath believe simplicity starts by removing superfluous elements and getting to the core of an idea. They compare it to the way a journalist writes an article–the lead comes first, and is not buried by complexities (Source). In the same way, a STAR moment has to be straightforward and evocative. Take for example Benjamin Zander’s STAR moment in the TED talk below. To help the audience understand the technicality of music, he demoes what piano playing is like at different ages and breaks down a prelude by Chopin note by note. But, to help the audience understand just how impacting classical music can be, before he plays the piece a second time, he asks the audience to imagine a lost loved one. The first time I did this, I was in tears. I’ve watched the speech now each month for four years and its impact is never the same unless I succumb to Zander’s request.

Transferable

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A STAR moment cannot exist in the vacuum of the speaker’s own mind and heart; it’s emotional impact has to be transferred to the audience so that they can internalize it. According to Duarte, a STAR moment is “rehearsed and planned to have just the right amount of analytical and emotional appeal to engage both the minds and hearts of an audience” (Source). Bill Gates’ 2009 TED talk contains such a moment. After establishing the problem–malaria is a worldwide problem (200 million are affected), but because the people affected do not have the wealth and resources to stop the problem, not enough is being done. To transfer the impact of this problem to a room full of TEDsters, wealthy folks who cannot necessarily relate to or understand the problem, he releases mosquitos into the audience, stating “there’s no reason only poor people should have the experience” (Source). Brilliant transference!

Audience-centered

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A great STAR moment requires audience-analysis and audience adaptation.Why? Because without audience analysis and adaptation, how can a speaker truly know what will impact his or her target audience, what will push through the wall of bias and resistance present in each audience member, what will be easily understood by the audience? The last day of Professional Communication and Presentation is Ignite presentation day. Two days ago, I witnessed one of the strongest STAR moments. Shayna wanted to communicate to her classmates that while they are all a product of the environments they came from, such a truth does not necessarily mean one has to be a slave to that idea or to what one learned as a result of one’s upbringing. She began her presentation by describing what it means to be a slave; she wore chains around her arms while she described this concept. For the next two minutes of her presentation she established her big idea, used storytelling, statistics, facts, and examples to support her big idea. She then told the story of having lost friends and family to drug abuse and how these experiences led her to act, to break her chains. She then threw the chains wrapped around her arms down. The reaction from her classmates was audible–the air literally went out of the room. By the end of her presentation, she had her audience in tears, fired up and ready to take control of their destinies.

Repeatable and Meaningful

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Finally, a STAR moment (if it embodies the first three qualities) must be easily repeatable/describable and also meaningful enough that the audience must repeat it. According to Duarte, “a carefully crafted sound bite can work as a STAR moment–not only for those who attend your presentation, but also for those who encounter it second hand” (Source). One of the most beautiful, repeatable, and meaningful STAR moments of our time is the repetition in Martin Luther King’s “I have a dream.” Dr. King, who spoke this portion of the speech extemporaneously and without a pre-written set of points (Clarence Jones describes the moment when King pushed his speech aside and spoke from the heart in this NPR interview). What made it repeatable was the simplicity of the phrase; what made it meaningful is that he was vocalizing America’s collective dream of the future. In order to help the audience visualize a positive future, motivate them to action, inspire their waning spirits, and tie the dream of desegregation to the long line of America’s dream, King repeats the phrase and follows it with what Nancy Duarte calls “new bliss,” a visualization of the world with his idea in place. This phrase has become part of our cultural consciousness in the United States and it helped reinvigorate the hearts and minds of King’s followers.

So, by choosing a type of STAR moment and then ensuring it meets the qualities above, you too can create a moment that shines on long after you say “Thank you for your time. Any questions?”

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When presentations go wrong, think preparation and grit

Earlier this week, I blogged about what could be described as one of the top ten worst rounds of presentations I’ve witnessed in the five years I’ve taught Professional Communication and Presentation. While the students definitely grasped some aspects of visual design and put a week and a half worth of effort into brainstorming, organizing, designing, and submitting the project, several students produced less than mediocre work (no image sources, nine slides for a 15-30 slide project, super noisy slides), disregarded my advice (and extra credit points) to meet with me or my teaching assistant for a design consultation, and delivered abysmal at worst, forgettable at best “approach explanations” in class. I received this very thoughtful message from Cory Jim of Empowered Presentations. In this response, Cory helped me to ask the types of questions I needed to determine what really happened on presentation day:

…Is the student just going through the motion to get a passing grade? Are they afraid of public speaking. Did they get the right instruction. Did they have enough time. Are they excited to do it. Would they rather do something else instead.

He also gave me some excellent ideas for reframing how I teach the visual resume in class:

There are many many factors that one must take in to consideration such as:

A clear purpose to in fact land a job. How to use keynote/powerpoint effectively. The power of the perfect picture. How to storyboard. How to place fonts. Font Legibility. How to create a color palette. What branding is. What marketing is. A call to action. Engagement. The sales process. Different personalities. How much is too much. Where to emphasis a point. How to stand out. And many more…

I appreciate Cory’s insights, advice, and encouragement. After analyzing the situation further and speaking to several students, I think this comment sums up what happened on presentation day. Despite guidance, in class time, meetings, and reviews, a lack of preparation and drive for excellence led to the class-wide failure.

What I have found is that sometimes one does not have the excellence mentality, drive, passion, and just finishes the project going through the motions just to get it over with. Those are the ones that don’t quite get it (yet). Do we spend the time nurturing them to get better, or do we seek out better talent that is passionate for presentations? We let them go as it is not what they are self motivated to do.

One of the hardest things for me to accept as a teacher is that not everyone will get or care about the power and importance of a strong presentation, not everyone understands without being explicitly forced to that every presentation is high stakes (Duarte 2008). Not everyone, even when his or her grade depends on it, will treat his or her audience as king (Duarte 2009) and put his or her all into preparation and execution. It’s my job as teacher to give students tools, not hold their hands through every step; it’s my job as teacher to trust students to use their critical thinking skills and act autonomously and know that any and every presentation in a presentation class counts!

I could tell from observing presentations later in the class week that several students got this. However, several more still just don’t care. It’s time to let those go and focus on the ones motivated to truly achieve the goals they set at the beginning of the course. Without preparation, a presentation will go poorly–I promise. Without a growth mindset, a life will go poorly–I promise! I’ll leave you with the same inspiration I will draw from as I revise and rework this assignment in the future, Angela Duckworth’s “The key to success, grit”:

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Garr Reynolds on Presentation Anxiety

Yesterday, I had the pleasure of visiting Digital Arts and Design teacher Suzy Johnson’s class. I talked with her class about the meat of the REAL Delivery approach, which is derived from both Nancy Duarte (my students know her as the fairy godmother of presenting) and Garr Reynolds (known as the master of Zen).

I chose the more relevant pieces of information for this group (and presenting this time around taught me much about how I’ll adapt the message to the audience in future visits–more focus on audience) and spent some time discussing the lizard brain portion of REAl Delivery. In researching yesterday’s class, I ran across this article from Presentation Zen titled, “Coping with Presentation Anxiety & Stage Fright”. In the article, Garr discusses the quickly infamous Michael Bay appearance at CES in early January. I’d heard my students talk about this derisively and then took a moment to watch the video myself:

I have to agree with Reynolds in saying that this is not really an instance in which to be unkind to Bay (this is actually much of what drives our anxiety about presenting–the idea that those in the public eye are somehow just naturally better at this than the rest of us). Instead, it’s more important to remember the three takeaways Reynolds highlights:

1. Presenting is not easy

Presenting takes in-depth preparation, contemplation, and deliberate action. It's only good if it's a challenge!

Presenting takes in-depth preparation, contemplation, and deliberate action. It’s only good if it’s a challenge! Click image for source.

For anyone. Every presentation is high stakes (Duarte 2008): the death or life of your idea, company, livelihood, followers’ commitment to your cause, and it’s your job to devote 36-90 hours of time (Duarte 2008) to pre-production, content development, idea visualization, and rehearsal.This is no small or easy task. Any and every one of us when placed into a particular context will face a challenging speaking situation.

As you become accustomed to public speaking and presenting over time you will grow more comfortable and able to be more natural, letting “the real you” come out. But if you are still quite nervous about the idea of presenting in front of others, don’t worry, virtually every confident and engaging presenter you see today was at some point earlier in their careers much less sure of themselves in front of a live audience. –Garr Reynolds, Presentation Zen

2. Everyone deals with presentation anxiety

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The lizard brain or amygdala was early human’s best friend, but it can sabotage even the people we perceive as masters of public speaking. Click image for source.

The lizard brain or amygdala has kept us alive for a good long time and it’s this that kicks into high gear when we are faced with a public speaking situation. The lizard brain is what tells you you need to fly or run from this situation (or from the self-created anxieties related to this situation–the what ifs), but it’s also what gives your body energy and adrenaline to brave a difficult situation. Every single one of us has a lizard brain trigger point (unless you are a zombie, a robot, or a mutant), and every one of us has to find the way to push past that trigger point and be awesome.

3. It’s better to prepare well and speak from the heart than speak off of a teleprompter or script.

This is a common scenario--a presenter begins speaking and faces the crowd, as he or she progresses, the dependency on slides or script as security blanket grows. By the end of the presentation, the presenter's back is to the audience, the focus entirely on the teleprompter.

This is a common scenario–a presenter begins speaking and faces the crowd, as he or she progresses, the dependency on slides or script as security blanket grows. By the end of the presentation, the presenter’s back is to the audience, the focus entirely on the teleprompter. Click image for source.

The biggest single trigger of Bay’s fight or flight reflex was that he was reading a script and worse than that a script he hadn’t written himself. It’s impossible to feel comfortable in someone else’s skin–unless you have years of practice and training as a speaker and performer. For most of us, speaking off of a script (even if it’s our own ideas, there’s a lack of genuineness that comes from the way we write vs. the way we speak) or using someone else’s presentation is an anxiety-causing nightmare. Comfort and confidence comes from the sharing of one’s unique ideas and perspectives.

Check out the rest of the article on Presentation Zen for tips on calming presentation nerves and reassurance that yes, this may happen to everyone, but there’s a way to win in the end!

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4 (but really 6) steps to creating a visual resume

This week in Professional Communication and Presentation, the focus is the visual resume, a project I developed several years ago after seeing my friend Christin’s Prezume. I am currently working on a revamp of mine to match the new teaching portfolio and teaching philosophy infographic I worked on last year and this year, and ran across this article from Ethos3’s Scott Schwertly titled “Four Steps to Creating a Visual Resume“. In it, Schwertly shares some tips (six in total) I will be sharing with my students tomorrow. Schwertly advises visual resume creators to remember the importance of that first slide; catching your audience’s attention with that first slide will help set you apart from the crowd and also provide sufficient visual stimulus that makes the audience want to know more. Empowered Presentations, a Honolulu-based presentation design firm tasks each of their associates with creating a visual resume that showcases the individual’s abilities and personality. The first slide of each EP visual resume establishes the tone and feel for the presentation and the presenter’s personality:

Another tip Schwertly shares with readers in this article is brand yourself. This to me is one of the most important lessons to learn about a strong visual resume (and a big area I’m working on in my new version). Consistency in design that communicates and conveys who you are to your audience is key to a strong visual resume. I love love love how David Crandall brands himself as the anti-cog superhero in his Anti-Resume Manifesto:

One final tip I’ll share with you from the article is “Ask for It.” A visual resume is your chance to let a prospective company or client know exactly why they should want to work with you. As Schwertly says, “you need to provide purpose and meaning behind your visual resume.” Not inviting the audience to contact you is akin to closing a presentation with “that’s it.” It simply tells the audience you’ve wasted their time and they can now go about doing something more important. Slideshare user Yuri Artibise ends his presentation with two simple ideas: 1. That’s my story; what’s yours and how can I help? and 2. Here’s how we can connect. This gives the presentation that sense of purpose it needs to propel it forward in the audience’s mind.

Have you built your visual resume yet? If not, Schwertly’s article is a great starting point. Check out the rest here!

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