Tag Archives: Slidedoc

Want to create an original design? Create a “design decisions” slide.

Slide-full presentations have become a ubiquitous standard in most major fields–scientists, educators, CEOs, and military personnel are expected to have a PowerPoint to accompany their verbal presentations. For most people, that means opening slide software, choosing a template, and in 30 minutes, creating what I call the bullet-riddled death machine. After countless meetings, workshops, and student presentations full of generic, forgettable, confusing, or pointless slides, I’ve begun tuning out most presentations with slides. The presentations with slides that I do pay attention to are those that are so subtly, cleanly, and minimally designed that they simply serve as visual support and enhancement for a presenter’s beautifully structured content and engaging delivery.

Note what I am saying here–your content and delivery matter more than your visual design, but if you do use visuals, your first concern must be design. As Nancy Duarte says, having great slides with poor content is like putting lipstick on a pig–it’s still a pig (Source)! A colleague walked by my desk while I was working on Ideate and loved the design, but said “but, how long did that take you?” It definitely took longer than choosing the craft template and transferring hundreds of pages worth of content onto slides, but like anything else, the time one puts into something reflects how others will perceive the finished product.

So, what do we do? We have to have slides (another colleague is in danger of losing his job because he doesn’t use PowerPoint, Prezi, or other slide software in the classroom), but more importantly, we have to begin creating slides that serve as visual support, are worth displaying, and that are uniquely aligned with our topics. The answer is of course design, but design doesn’t necessarily have to take hundreds of hours of work. Great design is simple, and simplicity starts by creating your “design box” for a project via a design decisions slide. This slide, which one would hide before presenting, serves as a guide for the rest of the deck. Using a design decisions slide restricts the presenter to the elements needed to create a unified look while also being unrestricted enough to allow for variations.

How to Create a Design Decisions Slide

Before tackling a new project, begin with design. First, choose a black or white slideshow to start with a blank canvas. This will help you keep the focus on design.

Core Colors

The first step is to choose two to three core colors (any more than this can create discord or disconnect for beginning designers). With these two to three colors, a presenter can create a diverse yet connected palette. One can adapt the brightness, lightness, and saturation of these three colors to vary the color palette. Align the color palette with a discipline, mood, or industry. A great place to go for complimentary and mood-based palettes is Design-Seeds.com. Creating a new color palette is easy in both Keynote and PowerPoint due to the “color grabber” tool (pictured below).

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Typeface

Next, choose your typeface. One or two fonts working together can help you further emphasize unified design. It’s important though, that if you choose two fonts, you work to use them together consistently. If choosing one font (which is in my opinion even better), choose a font with multiple weights. Choosing a font like Josefinsans is an excellent beginner design strategy. Fonts like these come with multiple versions (light, italic, bold, semi-bold, etc.) or weights that can be used in different ways (to show emphasis, for instance). Using one font with multiple weights further emphasizes unified design.

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Supporting Shape/Imagery

Presentation design can take on many forms. Sometimes an image alone can communicate volumes; sometimes an image or well-aligned series of images paired with text can work better. According to the Picture Superiority Effect, words paired with images help us retain information far longer than text or image alone. Sometimes, though, an image is great, but helping that text gel with the image (especially when one is trying to use a full-bleed image) can be difficult. Using a shape on a visual can help that text more visible as well as reinforcing your design’s overall unity. You can also begin making decisions about the type of imagery you will use. Will you use pictures, icons, or a combination of these?

Here is my design decisions slide for Ideate:

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by  NASA Goddard Photo and Video

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by NASA Goddard Photo and Video

These are the rules for creating a design slide for a presentation. What about for a slidedoc, the new brand of design introduced by Nancy Duarte’s firm a few weeks ago? Well, according to Duarte, a slidedoc needs the same kind of visual support that a presentation does–consistently treated imagery, colors, and a typeface set. However, a slidedoc, because it is meant to be read can be more diverse. Instead of one typeface, a slidedoc can feature multiple typefaces for heads, content, and highlighted text; a slidedoc can also include five colors with two additional neutral colors (grey, black). Finally, a slidedoc needs a system of images, icons, and shapes.

Here is my design decisions slide for my first slidedoc, “An Introduction to the New PCP.” I chose five colors plus two neutrals (as I tell my students, I’ve done this enough to move beyond basic visual design and they can too with time!), two fonts, Josefinsans and Josefinslab, and as this is a slidedoc, I’ll be using a combination of shapes, icons, and imagery to create emphasis.

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Body of Work: Spring Projects

March marks the beginning of the creative leg of this year’s Body of Work development. I am working on creating assignments for the reboot of Professional Communication and Presentation online, designing the course calendar, and planning lessons. The launch is in April and I cannot wait!

In addition, I am working on a new deck that will debut in March. The subject of this deck is content development and is based on my content development series from 2013. Below is a preview of the deck. I am working on blending photography and iconography, and trying to find a balance between the two has been particularly rewarding. Creating consistency and unity when using two types of visual support can be a challenge, but using iconography from the Noun Project has helped me better represent ideas for which I cannot find photographs. I’ve also been creating my own icons for this project and drawing out ideas for icons I cannot find and must create.

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by  NASA Goddard Photo and Video

Design elements; Network designed by Brennan Novak from The Noun Project, Brain designed by Linda Yuki Nakanishi from The Noun Project, Earth by NASA Goddard Photo and Video

In choosing a color scheme, I wanted to blend the calm productivity and creativity-generating blue with some vibrancy and positivity. To achieve that, I chose both orange and yellow-toned gold as my contrast color. Gold also represents wisdom and knowledge and the sharing of these ideas with others. In choosing typefaces for the project, I’d initially used District Pro Thin by Garage Fonts alone. But, since this is the only weight of that font available for use  and it’s important for me to create some type contrast, I am balancing out the lightness and sleekness of District Pro Thin with Intro by FontFabric. I love the geometric simplicity and impact of this typeface. It looks particularly good with a small bit of text and a large image behind.

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This is the current title slide; I’d love to keep working to find something with even more visual pop

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This is my favorite slide so far. I am using it to represent that one idea that is a game changer in the creative process, the idea that can change the world.

Finally, in April, I plan on creating my first “slidedoc” using Nancy Duarte’s new infoproduct, Slidedocs. I created a course structure document to inform others of the changes PCP is undergoing. However, the document is extremely text-heavy and dense. Most readers are unsure what to look at first, which is of course not what I am going for. So, I am going to use the principles learned in Slidedocs to recreate the document in Keynote. I will then use this document to train instructors on how to teach the new PCP.

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Another Great and FREE Resource by Duarte Design

In late 2013, Nancy Duarte, fairy godmother of presentation development and design, released a free HTML 5 version of her landmark text, Resonate. I instantly fell in love with this version of her book, which took the print version to a new level of interaction and connectivity. This entirely free version of the book contains behind the scenes tidbits, interactive exercises, videos, and guides to important concepts like Duarte’s Sparkline. This week, Duarte Design released Slidedocs: Spread Ideas with Effective Visual Documents, a free guide to creating what Duarte believes to be a necessary common ground between the density of long-form reports and a live, immersive, cinematic presentation of information. What do you do when you want your audience to preview data and information before a big presentation? What about after a presentation when someone asks for your presentation? What about when you aren’t able to conduct a live presentation at all? The only answer is no longer a lengthy, text-heavy report. Instead, Duarte takes the concept of a “slideument” (coined by Garr Reynolds in Presentation Zen) and actually turns it into a positive–the beautiful blend of text, image, layout, and thorough content development, the “slidedoc.” Check out the interactive and again FREE guide to creating slidedocs below or visit duarte.com/slidedocs. This guide will come in handy as we rework the PCP course. I’ve already seen how presenting information via text-only in proposing the class to others has led to confusion instead of clarification. Thinking of the instruction sheets and other course information we provide to students as slidedocs will help us ensure students not only study their course materials carefully but are engaged and interested while doing so!

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