Pitching the ultimate idea, yourself, will be the main focus of the Professional Communication and Presentation Reboot. I am busy working on my own body of work today, a collaborative meet up for instructors in the Liberal Studies Department, of which I am a part, but I wanted to take a moment to share an excellent deck on the subject of pitching ideas. What will lead one student to success and another to failure could be all in the way the student sells him or herself. One of my favorite takeaways from this deck, created by Jeroen van Geel, Creative director & partner at Oak & Morrow BV is that a great pitch is all about “them”, the target audience! Keep your audience’s needs and wants in mind and you’ll be that much closer to convincing them you are “The One.”